Brief
Project Details
Concept project
Data visualization
E-commerce
My Role
Ideation
Prototyping
User testing
Context
Product designer
Aug - Nov 2024
Coursework
What Is
Sneaker Verse ?
This is not a regular shoe-shopping platform it's your all-in-one destination for all things sneakers— whether you're buying, delving deeper into their history, or merely keeping an eye on the latest releases.
Online shoe shopping isn't new how can I make this different ?
I circulated a survey among peers, friends, and family to gather insights on sneaker shopping habits, preferences, and expectations for a sneaker app and these were the insights gained
75 %
Sneaker enthusiasts spend an average of 2-3 hours per week researching sneakers online.
65 %
Find current sneaker platforms to be cluttered and difficult to navigate.
50 %
Find current sneaker platforms to be cluttered and complex to navigate.
25 %
Buyers feel overwhelmed by the release dates and difficulty in securing the shoe they wanted.
How does a sneakerhead buy sneakers
I circulated a survey among peers, friends, and family to gather insights on sneaker shopping habits, preferences, and expectations for a sneaker app and these were the insights gained
Happy
Neutral
Unhappy
Experiecne
Opportunities
Searching for a specific sneaker
Exploring different brands and styles
Comparing prices and sizes
Proceeding to checkout
Tracking order and delivery
•
Difficulty finding accurate information due to overwhelming results.
•
Enjoying variety but frustrated by inconsistent product pricing and descriptions.
•
Confusing due to different sizing standards and lack of price comparison tools.
•
Complex checkout process and limited payment options.
•
Difficulty tracking order status and limited shipping options.
•
Robust search filters and detailed product information
•
Consistent pricing and detailed product descriptions.
•
Add unified sizing chart and a price comparison feature.
•
Streamlined checkout with multiple payment options.
•
Real time order tracking and multiple shipping choices.
In a nutshell, it was evident what the pain
points are and hencethe focus areas ,
Aunthenticity
Bulk Order Bots
Sizing Issues
Aunthenticity
So, who else is solving this?
Apps
Recommendations
AR/VR
Sizing Issue Solutions
Consistent Pricing
Goat
Stockx
SneakerVerse
FlightClub
Snkrs
A function map to understand the
main solutions this platform offers
Discovery
IMPACT
Visits Website/
App
Dashboard with featured sections
Catalog
History, News, Drops
Profile
Favourites
Cart
EXPLORATION
Few minutes
Few days
Few minutes
Less than an hour
PURCHASING
Users can find in-depth articles, videos, and historical information on sneakers, fostering a deeper understanding of sneaker culture.
User gets tailored recommendations based on browsing history, purchase behavior, and community interactions.
User is provided with accurate sizing information based on user measurements and shoe preferences.
Users can reserve shoes for a small fee to combat varying prices and
Users receive free shipping for orders above a certain threshold to reduce costs for users.
Onboardings
Robust security measures to protect user data, payment information, bulk order bots
Ensure consistent pricing across multiple sellers to eliminate price discrepancies and provide fair deals.
Allow users to virtually try on sneakers using augmented reality technology, eliminating sizing issues and enhancing the shopping experience.
Drive sales through personalized recommendations, streamlined purchasing, and a strong community.
Improve customer satisfaction and reduce returns through accurate sizing and clear product information.
Attract new customers who are actively seeking sneaker-related products and inspiration.
Partner with reputable authentication services to verify the authenticity of sneakers, building trust among buyers and sellers.
Initial Designs
Final Design
What makes this the best app for sneakers ?
Onboarding
Make the experience truly intuitive
DOWNLOAD THE APP
Make the experience personalised
MULTI PLATFORM ACESS
Have the experience howere you want
VIEW THE PROTOTYPE
Experience the future of SNEAKER SHOPPING
Style Guide
Typograpy & Colors
Open
Aa
Sauce One
Font Family
Modern & Clean Font
#303030
1 2 3 4 5 6 7 8
@ $ % & *
#2B2B2B
#FF1900
#1A1A1A
#ffffff
#Ff4c24
#5F5F5F
H1
H2
Paragraph
24px/18px
16px
14px /12px
Open Sauce One - Extra Bold
Open Sauce One - Extra Bold
Open Sauce One - Medium